K on Tour: Cooperation in the Middle East Strengthens K 2025

In May, K on Tour made stops in Saudi Arabia, Egypt and the United Arab Emirates, where exciting discussions with industry leaders took place alongside strategic expansion initiatives. In Riyadh, Prince Saud Turki Al Faisal Bin Abdulaziz (Riyadh Exhibitions Company) and Wolfram N. Diener (CEO, Messe Düsseldorf) signed a cooperation agreement that will see K, interpack and drupa contribute to the Saudi trade fairs Saudi Plastics & Petrochem and Saudi Print & Pack.

The tour was accompanied by Petra Cullmann and Thomas Franken, who emphasised K 2025 as an international platform for innovation, sustainability and global partnerships. With the opening of the new Gulf Office in Dubai, Messe Düsseldorf further cements its role as a key driver of cooperation in the region.