K on Tour: Exchange in São Paulo Enthuses Brazil

04.04.2025

During Plástico Brasil in São Paulo, K on Tour once again served as a key hub for industry dialogue. At the centre: the presentation of K 2025 by Marius Berlemann (Managing Director, Messe Düsseldorf), Ulrich Reifenhäuser and Carlos Moreira from the Brazilian Plastics Institute. In close collaboration with Malu Servieri, Messe Düsseldorf’s representative in Brazil, a vibrant exchange took place – making one thing clear: Brazil is ready for Düsseldorf.

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