Mr Gschwandtner, how does Brückner stand its ground in the face of increasing international competition?
Markus Gschwandtner: We achieve this through innovation. Our aim is to always be one step ahead in terms of technology. Competition has indeed become more intense, with new providers in our industry segment coming primarily from Asian countries, which is why we have to counter this with innovation, focusing on our research and development department. It is a relatively large department within our company, which has been expanded even further recently. Our technical centre plays a key role in this regard, as it is the technology centre par excellence within our sector. This technical centre brings together all the well-known partners in our value chain, from raw material manufacturers to users, from Dow and Total to PepsiCo; they all try out their innovations with us, testing to see what works and what doesn't.
Can you provide an example?
Gschwandtner: In our technical centre for example, we test structures that we need as part of the transition to a circular economy. We are carrying out tests with packaging mono-materials that usually consists of different materials, for example, a bowl with a lid on top. The development is shifting towards manufacturing this product from one single material, so that it can be recycled later. These mono-material structures are increasingly in demand these days. The circular economy is clearly the driver here. Just a few years ago, functionality was the most important goal. Packaging had to be easy to print on, it had to have good barrier functions, and it had to be easy to seal for reasons of hygiene. All this was achieved with different materials, different plastics, but also paper or aluminium. The trend towards reducing this mix of materials was clearly fuelled by EU regulations, aimed at boosting the circular economy. At our technical centre, we can show that we are able to manufacture a product from mono-material that previously consisted of five or more materials.
If the mono-material products are easily recyclable, are the recyclates also suitable for use in food packaging?
Gschwandtner: So far only to a very limited extent. It requires authorisation from the food control authorities in the individual countries, such as food approval from the American FDA, for example. In addition to collecting the plastics, it is very important to sort them, in order to keep them as pure as possible. During mechanical recycling, the plastics are shredded, melted, filtered and processed back into raw materials. In this process, it is not very easy to get the same food approval again. This is certainly the case with chemical recycling; it can actually go back into the same application.