One company finally took the risk and estimated the sales figures (then optimistically) at one million. They just missed the mark: the plastic cube was sold 30 million times worldwide in its first year. To date, the Rubik's Cube has been sold almost 500 million times - approximately 52 times the current population of Hungary.
Today, the Rubik's Cube brand belongs to Spin Master and is moving with the times when it comes to plastic. In addition to the many cube variants made of conventional plastic, Spin Master has developed the Rubik's Re-Cube made of 100 percent recycled plastic, thus taking a major step towards sustainability in the plastics industry. It is made from 100 percent recycled plastic. But that's not all when it comes to sustainability: in 2021, Spin Master Corp. in the USA teamed up with the company TerraCycle to make the cubes more recyclable. If the cube is no longer wanted, it can be sent to TerraCycle. There it is melted down and then processed into park benches, for example.