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Marketing Solutions for Exhibitors

In addition to the flat-rate media fee K offers you varied marketing options - personalised or package solutions. Make sure to use our offers to reach out to your target group selectively not only during the trade fair but also in-between events. This makes you visible for 365 days - digitally, on site and worldwide.

  •  More attention for your products
  •  More high-quality trade visitors at the stand
  •  More visibility for digital channels
  •  More leads for your salesforce
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Compelling Facts
Marketing packages
Individual Formats
Success Stories
FAQs
Consulting & Contact

Compelling Facts

Your stage for increased international exposure

When it comes to innovative power K knows no limits. With 168,660 trade visitors from 157 countries, strong media presence and digital channels, K boasts top-level outreach and leads.

Visitors

from 157 countries

Exhibitors

from 65 countries

Journalists

from 41 countries

Satisfaction

Visitors

Visits

to K Website

Page Impressions

of K Website

Subscribers

to K Newsletter

Follower

on Social Media

Our packages for your trade fair goals

From basic exposure to lead generation: we offer flexible solutions for any size of exhibitor - simply book and get started right away.

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Marketing packages

Digital visibility - your brand at first click

From start to premium: our Marketing packages offer staggered services - from basic exposure to maximum reach. This is the way to selectively boost your presence in the run-up and during the trade fair.

  •  Awareness & Branding
  •  Boost reach
  •  Prepare leads

Price information from January 2028

Read more and book
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Event partner packages

On site and digital - highly visible presence

From Silver to Platinum: the Event Partner Packages ensure exclusive exposure for you at the exhibition centre and on digital channels - highly visible on site and online.

  •  Build brand image
  •  Increase visibility at the trade fair
  •  Increase visitor numbers at the exhibition stand

Limited availability | Price information from January 2028

Read more and book
Illustration of three people, the one in the middle addressing the others with a megaphone

Live partner packages

Live coverage - your brand in the spotlight

From Basic to Excellence: the Live partner packages make your brand centrestage in coverage - for maximum exposure and attention.

  •  Appearance in front of live audiences
  •  Create interaction
  •  Emotional branding


Limited availability | Price information from January 2028

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Lead package

Potential contacts - straight to your sales team

Want to know who visited your digital trade fair appearance? The Lead package delivers valuable leads right for your sales. Measurable, high-quality and instantly usable.

  •  More qualified leads
  •  Measurable success
  •  GDPR-compliant

Price information from January 2028

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Off-season products

VISIBLE ALL YEAR ROUND - 365 DAYS OF DIGITAL PRESENCE

From Social Media to Newsletter. The Off-season products ensure year-round visibility - 365 days of digital presence for your brand in-between trade fairs.

  •  Strengthen your brand all year round
  •  Gain cross-media reach
  •  Reach out to target goup any time

Price information from January 2028

Read more and book

Individual formats for maximum flexibility

In addition to our Marketing Packages you can selectively book individual advertising formats - in the trade fair media, on the fairgrounds or right at the stand - thereby increasing your reach where it produces the biggest impact for you.

Advertising in the trade fair media

Place your brand in official trade fair media - from the online list of exhibitors to Newsletters to the exhibition catalogue. 
To Products

Advertising on the fairgrounds

Also be visible beyond your exhibition stand by featuring on advertising spaces, videowalls, posters and much more to get the required attention.
To Products

Advertising at the exhibition stand

Stand out with your exhibition stand from your competitors and impress visitors with personalised displays, banners, flags and much more.
To Products

Voucher code

Invite your customers to the trade fair and close new deals - simply by digital vouchers. Integrate the voucher codes into your own advertising materials. You only pay for tickets that are actually redeemed.
Order Vouchers

Advertising Media

Personalised advertising media such as flyers, films or posters turn your stand into an attention-grabbing stage. Advertising media can be conveniently collected at the Messe-Service-Center.
Order Advertising Media

Capturing leads at the exhibition stand

By scanning the barcodes on visitors' tickets with Scan2Lead you as an exhibitor can easily capture all visitor data digitally and in real time at the touch of a button.
Order Lead Capturing

Our exhibitors' success stories

Once again, the K trade fair has proven itself to be the undisputed leading trade fair for the plastics industry.
Chief Executive Officer of BC Extrusion Holding GmbH (battenfeld-cincinnati)
Dr. Henning Stieglitz
©battenfeld-cincinnati Dr. Henning Stieglitz
K 2025 was a complete success for us. Visitor numbers were consistently high, with an international audience showing great interest in our topics relating to sustainability, digitalisation and a wide range of product solutions.
Head of Communications Performance Materials, BASF
Sarah Rummel
©BASF Sarah Rummel
The K has once again proven itself to us: it is the industry's meeting place and a magnet for customers, partners and interested parties from all over the world.
VP Marketing Mobility, Covestro
Jochen Hardt
©Covestro Jochen Hardt
The K 2025 trade fair in Düsseldorf was extremely successful for SIKORA. Not only were there numerous discussions at the stand, but they were also remarkably in-depth and technical.
Managing Director SIKORA GmbH
Holger Lieder
©SIKORA GmbH Holger Lieder
K 2025 exceeded our expectations—it remains the trade fair for technological innovation in the plastics industry. The international visitor structure underscores the interest in innovative solutions.
Chief Executive Officer, ENGEL Group
Stefan Engleder
©ENGEL Stefan Engleder

We exhibited at K for the first time and are very pleased that the trade fair met our expectations. That’s why we are already planning to participate again in 2028.

Head of International Procuremen, POLY, Columbia
Sandra Araujo
©POLY Sandra Araujo

FAQs about our
marketing solutions

Media Services

Can I book individual services instead of a package?

Yes. In addition to our marketing package solutions, you can book individual advertising formats – e.g. advertising in trade fair media, at the exhibition stand or on the exhibition grounds. This allows you to expand your reach where it has the greatest effect for you. Bookings are also made via the Online-Order-System.

How do I book a media package?

All packages and individual services can be conveniently booked via the Online Order System (OOS). There you will also find detailed descriptions and prices.

When should I book?

We recommend booking early to secure the best placements in the media and limited packages (e.g. event partner packages). This allows you to benefit from maximum reach in the run-up to the trade fair.

How are the costs billed?

The media fee is billed together with the stand booking. Other media services are billed transparently via the online ordering system. With vouchers, for example, you only pay for tickets that are actually redeemed (‘pay per use’).

How can I measure my success?

Your success is measurable: reach figures, leads, newsletter responses, banner clicks and the number of vouchers redeemed are all available to you. In addition, tools such as Scan2Lead allow you to digitally capture all visitor data directly at your stand and export it for your lead management.

Who can I contact if I have any questions concerning media services?

Our marketing partner Neureuter Fair Media is available to answer any questions you may have. You can find the contact details on this page. Alternatively, you can also contact our hotline on: +49 211/4560-400

Neureuter Fair Media logo

Your contact partner

Questions regarding our Marketing Packages or want to place your brand even more exclusively?
Our sales partner NEUREUTER FAIR MEDIA will be pleased to assist you.

Info:
The figures are based on an analysis of Google Analytics.
Since users have the option of deactivating cookies, the total number is calculated from the figures from Google Analytics X of the users who have rejected cookies.

In 2024, 42% of users have rejected cookies.
Info

The figures are based on an analysis of Google Analytics.
Since users have the option of deactivating cookies, the total number is calculated from the figures from Google Analytics X of the users who have rejected cookies.

In 2024, 42% of users have rejected cookies.

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