Tighter rules and regulations, marine litter, progressive digitalisation of complex workflows, production and raw material security, job security in geopolitically changing markets – the plastics and rubber industry has Herculean challenges ahead of it. Mastering these with style calls for a concerted effort by all the actors in the industry. What better venue to demonstrate community spirit and the will to take action than this year’s K from 16 to 23 October 2019. Messe Düsseldorf is the tried and trusted platform where the international plastics and rubber industry gathers to present its new developments and innovations, to share news and views and to set the course for the future.
No other occasion anywhere in the world draws a greater concentration of plastics and rubber expertise every three years than K. And K is vital for all those who want to meet current and future challenges with sustainable, long-term solutions. The industry’s needs are no longer determined solely by the individual requirements of its three classic fields of application – packaging, construction and automotive. It is also governed increasingly by rapidly changing geopolitical, environmental and global market conditions.
Rising levels of plastic pollution have prompted the governments of many countries around the world to issue bans on plastic products. Whether a paper bag is ultimately more eco-friendly than a proven plastic product remains to be seen. Probably not. Irrespective of that, sustainability is an aspect that always has to be considered when producing and processing plastics and rubber. In other words, it’s no longer simply a question of effective use and management of energy and raw materials. The actual service life of a product must also be considered before even beginning to manufacture it. The circular economy is being given an even sharper focus than before at K.
And the same applies to “Industry 4.0”. No industrial sector can afford to ignore the increasing spread and reach of digitalisation. Quite the reverse: the road to the smart factory of the future has already been mapped out and should be followed with a balanced mix of purpose and prudence, giving due attention to the potential gains and risks.
Seeking a dialogue
K is where the course will be set for the coming years. The world’s leading trade fair for plastics and rubber presents an ideal forum to industry and business for coming together to create sustainable value. It also offers policymakers and stakeholders a professionally designed setting for constructive dialogue. And many successful careers have indeed been launched here.
K gets things moving – let it carry you too! Be there when Messe Düsseldorf opens its doors on 16 October 2019 and experience all dimensions of success in the K sector with your own eyes.