Trade show skirmish: Messe Frankfurt makes play for new show, but Euromold cries foul


The past few years have not been easy for trade fairs, and Euromold is no exception. Exhibitor numbers have dropped—from 1,523 in 2008 to just over 1000 in 2014—and visitor attendance has been flat for the past four to five years. In need of a makeover, Euromold took the bold decision to move to a new location, Düsseldorf, and, at the same time, implement a number of strategic changes designed to breathe new life into the show's concept. Recognizing that additive manufacturing and 3D printing had become the main draws, organizer Demat GmbH entered into various partnerships to strengthen its position in these areas. In short, Euromold is going about the business of trying to reinvent itself.

Yet around the same time, Messe Frankfurt, Euromold's partner of 21 years, decided to fill the hole created by Euromold's departure to Messe Düsseldorf by launching a show of its own. Called Formnext, the new show, with a focus on tooling, design, product development and additive manufacturing technology, demonstrated Frankfurt's ambition to remain the trade fair center for the sector. According to a messe spokesman, the fair is to be the international business platform for the sector, acting as a "catalyst for technological progress."

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