Calling it a "seedbed for new projects," Mario Maggiani, Managing Director of Promaplast Srl, the organization behind the Plast trade show, explained the rationale behind the start-up initiative at this year's event. "We wanted to send an important message," he said. "Namely: It is still possible to do business in Italy!"
He added: "Given the way the recession is dragging on and the serious difficulties that continue to plague all of Italian business, including the plastics and rubber industry, we feel it is our duty to find a way to facilitate young entrepreneurs and the companies that represent our future."
Some 30 startups were selected for participation in the event, which is located in a clearly recognizable dedicated area at the back of Hall 11. "And as startups are notoriously strapped for cash, we've provided the space free of charge," Maggiani said.