P&G Fabric Care to make 230M bottles a year from recycled plastic


Procter & Gamble Fabric Care (P&G; Cincinnati, OH) is rolling out a new environmental initiative which will see 230 million bottles of flagship brands, such as Ariel, Dash, Lenor and Unstoppables, made out of post-consumer recyclate (PCR). This marks the fourth environmental action in a period of just eighteen months and is a continuation of P&G Fabric Care's efforts towards environmental sustainability.

The 230 million bottles, which are expected to be produced using PCR, is the equivalent of the distance from the North Pole to the South Pole if all of the bottles were laid end-to-end. The first P&G Fabric Care bottles impacted by this initiative are expected to be available for retail early next year.

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