Interview with Werner M. Dornscheidt about K 2013 -- K Trade Fair
Werner M. Dornscheidt

Werner Matthias Dornscheidt, President and CEO, Messe Düsseldorf

What distinguishes K Düsseldorf from other trade fairs staged for the plastics and rubber industry?

In a nutshell: K is the innovation platform for the whole industry. Like no other event around the globe, it offers the biggest and densest spectrum of innovative products and ideas. The exhibiting companies are already working flat out to present themselves in the best-possible light, i.e. with inspirational innovations, at this globally leading trade fair.

Why does K have this special standing?

Exhibitors at K can be sure of finding an audience of specialists that is unsurpassed not only in terms of internationality but also because it represents the entire range of client industries. With more than 200,000 trade visitors from all around the world, many of them from top management, this offers exhibitors the best possible opportunities to meet new and existing customers and to generate business.

What specific take-home benefits can trade visitors expect from K 2013?

Experts in plastics and rubber product manufacturing and their industrial end customers will be able to experience the most advanced developments in machinery, processes and materials technology at K 2013. And all of the many innovations focus first and foremost on benefi ts to the user and meeting customer needs.

Above all, there will be solutions on show that help users to make their products more efficiently, at lower cost, using less energy and less materials, while in some cases even offering improved properties at the same time. These are bound to attract lively interest.

K spans the industry’s entire value chain – from raw materials production and machine manufacture, including the complete range of peripheral equipment, through to processing. And rubber is also very much an indispensable factor at the fair.

How is Messe Düsseldorf ensuring that participating in K 2013 will be a worthwhile and a pleasant experience for exhibitors and visitors alike?

It would take too much space here to list all the extensive services we offer. Let me just mention the most significant of them. We have a highly motivated and experienced team working for K 2013, not just in Düsseldorf but in the offices of our 68 foreign representatives serving 127 countries around the globe. They provide visitors and exhibitors with all the information and assistance they need for their K participation, including help with travel and accommodation.

The website tells all about K 2013 and provides useful tips for preparing a trade fair participation or visit. This address is also the place to go to find news posted by the industry itself. The internet service will be updated on a daily basis in the coming months.