Masterbatch producer Sukano AG (Schindellegi, Switzerland) has announced the appointment of Michael de Braaf as its new CEO. De Braaf, who has served the company since March 1, 2014, as Head of Sales, was unanimously elected to this new position by the Board of Directors of Sukano AG. In addition to his new tasks as CEO, he will continue to head the sales team.
In an interview with PlasticsToday, de Braaf explained the interrelation between his job as CEO and Head of Sales, emphasizing the need to engage personally with customers and its impact on the course he is setting for the company.
There are no plans for him to relinquish his duties in sales anytime soon, he said. "Sukano has always prided itself on its close relationship with customers. In the few months that I have been active as Head of Sales, I've been reaching out to customers, to engage with them personally and get to know them in order to continue the relationship," explained de Braaf. "And as CEO, it's just as important to know who your customers are. People appreciate the personal attention and, at the same time, it's a good way for me to maintain direct contact with the market and to hear directly about the needs of the marketplace."