Improving brand protection of consumer electronics -- K Trade Fair


Improving brand protection of consumer electronics

These new formulations support companies in their fight against counterfeiting and help to reduce the risks associated with fraudulent goods such as phone cases, smart watches, headphones, earbuds and other wearable electronics. Percept technologies can be tailored to a wide variety of processing conditions, end-use applications, and authentication techniques based on overt, covert, or forensic-based approaches "When designing innovative consumer products, it is extremely important to protect brand equity and still deliver the performance and aesthetic characteristics that the end consumer desires," said Walter Ripple, Vice President and General Manager for PolyOne's TPE business, GLS. "Our new solution meets both those objectives, by joining PolyOne's Percept anti-counterfeiting ability with the soft-touch, performance, and durability benefits of Versaflex." "In 2013, the U.S. Department of Homeland Security logged USD 145 million worth of counterfeit consumer electronics entering the country, and PolyOne's material was developed to help counteract the trend," Ripple added.