We all know the quality problems that GM has had lately over ignition switches, and the ongoing struggle the company has with finding out what went wrong. Was it a bad GM design? Was it a supplier problem? Which engineer was responsible for the faulty switches?
Well, there have been some changes around GM lately most likely as a result of the company's attempts to solve the problems it has with performance and quality. This year's Consumer Reports auto liability survey showed that all GM brands performed worse than average except for Buick. That might have been the straw that broke the camel's back.
So here's the new lineup: Quality and Customer Experience Senior VP Alicia Boler-Davis will remain a Senior VP, but she's out as the head of quality. Instead she's been put in charge of a department that handles GM's interactions with its customers.
I get GM's strategy: "Okay Alicia, if you can't handle the quality and ensure that GM cars are top-notch vehicles that make customers happy, then we'll put you in charge of interacting with customers and listening to their complaints." Sounds like a good move to me.