The Coca-Cola Co. (Atlanta, GA) has long been a leader in the field of biobased packaging. Starting in 2009, when it introduced its first PlantBottle, the company has steadily worked to expand and further develop this technology, with as ultimate goal by 2020: over three billion servings of its products a day, and PlantBottle technology for its entire virgin PET supply, said Klaus Stadler, responsible for the Environmental Sustainability agenda in Coca-Cola's European Business Group, at the Eighth International Conference on Bio-based Materials in Cologne, Germany. "Already today, the company is the world's largest user of bioplastics," he declared. "PET is 60% of our packaging, and the trend is going up. Obviously, we are very interested in the development of sustainable PET—a PET that is functional, recyclable and renewable."
"A recycling component is necessary, to address the problem of littering, next using bioplastic. That's a responsible approach. We're aiming for a future in which no more oil-based materials will be needed: We'll be using renewably sourced and recycled material, instead," said Stadler.