The new online magazine of K in Düsseldorf featuring facts, news, stories and trends from the international plastics and rubber industry
For nearly 70 years K has been the World’s No. 1 Trade Fair for Plastics and Rubber. However, K in Düsseldorf is not only the most relevant live event of the sector every three years but also views itself as the global communication platform for innovations and trends. This is why from now on there will be K-MAG, the new and permanent information and inspiration platform for the K community 365 days a year.
The new online magazine is aimed at all sectors associated with K and provides facts, news, stories and trends from the international plastics and rubber industry in German and English all year round. It will hone in on K’s big themes such as sustainability, circular economy and digitalisation. It’s all about the mix, which is why the K-Mag will include a wide range of features such as “Industry Voices” with forward-looking contributions by industry representatives and opinion leaders, “Science News” reporting about current research results and studies, or “Young Professionals” with articles and tips specifically for the young generation, while “Apropos K” addresses a plethora of plastics-related topics from everyday routine, history or from various countries.
To make the K-MAG as attractive as possible, the content will be presented in a variety of formats – such as editorial features, news, interviews, videos and photo galleries. The formats here range from clear fact and information processing to infotainment elements – always with a focus on plastics and rubber, of course.