In view of the “unusually large number of desirable properties that this new material has to offer for the first time” (Röhm & Haas 1938, 21), it was considered to be a promising candidate for large-scale industrial use – and thus for a wide range of different products. Röhm & Haas started “with the production of thin discs that attracted interest for gas masks and clocks/watches as early as 1933” (Trommsdorff 1976, 235). They were soon followed by optically ground glass for spectacles “with any required dioptre” (Röhm & Haas 1938, 5), which were particularly suitable for protective glasses as well as for lenses, magnifying glasses and prisms due to their resistance to breakage (Buchholz 207, 107) and for drawing instruments and rulers (Trommsdorff 1976, 241). “Spectacle frames can also be made from this […] material; they are light and unobtrusive – since they are crystal clear – and are therefore pleasant to wear” (Röhm & Haas 1938, 13).
“Physicists see potential uses of acrylic for insulation purposes, for equipment covers, for optical examinations or for transparent pipes in applications with demanding mechanical requirements” (Röhm & Haas 1938, 23). The new plastic did not attract much attention in these contexts initially, but this changed when it was put to everyday use from 1936 onwards in the form of such durable goods as cutlery, dessert bowls or butter dishes (Wittig 2007, 42; see also Trommsdorff 1976, 238 and Vaupel 2011, 28). In connection with this, the manufacturer stressed that the “outstanding insulation properties” of acrylic stopped it getting hot quickly, which was “a major advantage” in the kitchen (Röhm & Haas 1938, 9).
1936 was a key year in the acrylic success story in many different respects (cf. Trommsdorff 1976, 280). After Otto Röhm had made sure in discussions with experts which tended to be kept confidential “that acrylic could become his company’s most important product” (Wittig 2007, 40), he decided to go public for the first time (Trommsdorff 1976, 237): in July 1936, he went to Munich to present his organic glass to the trade community at the 49th annual meeting of the Association of German Chemists (VDCh). Incidentally: during his presentation there, Röhm wore spectacles with octagonal ground lenses made of acrylic (Trommsdorff 1976, 238 and Wittig 2007, 54). His statements included the following explanations:
“What is known as layered glass was invented […] in response to the need to eliminate the danger of splintering that is encountered with standard silicate glass. Above and beyond the combination of silicate glass with polymers, the speaker and his staff members Bauer and Weisert succeeded in going one stage further: eliminating silicate glass completely and producing purely organic glass (‘Plexiglas’). The source material for this is α-methacrylic acid, abbreviated as methacrylic acid (C3H5COOH). The esters of this acid are colourless liquids which readily change to a polymer state and solidify in this process. These solid materials become increasingly soft when higher alcohols are used to form the esters and vice-versa, i.e. the methyl ester produces the hardest polymer. […] The new ‘glass’ has already been used successfully in aircraft and cars for 2 years now instead of standard silicate glass and instead of multilayer safety glass” (Röhm 1936, 591).
Political developments were particularly helpful in boosting sales potential: in the third year of the Nazi dictatorship, the state became the main buyer of acrylic and commandeered it for military purposes. The Minister of Aviation (Hermann Göring / 1893-1946) had decided that the new plastic was “economically valuable” (Edschmid 1957, 56); as the man responsible for the four-year plan of 18. October 1936, he also assigned it an important role – in the context of military rearmament, which the Nazi regime made no secret of:
“1936 marked the beginning of a rapid development in military technology: Junkers completed its tests on the use of acrylic for aircraft cockpits successfully. Acrylic was officially approved and promoted for aviation purposes. […] On 17. August 1937, the Ministry of Aviation confirmed to Röhm & Haas ‘that the acrylic you have developed must be considered a valuable material for air force military technology; continued development of it and rapid expansion of the production of it should therefore be given particularly high priority’.” (Wittig 2007, 49)