Keeping it simple is often a complicated process, but one that is ultimately rewarding. That was proven once again at the 2015 DuPont Awards for Packaging Innovation.
Described as industry’s longest-running competition recognizing innovation and collaboration throughout the value chain, the awards program fielded almost 140 entries from more than 25 countries. An independent panel of packaging experts evaluated the entries and named one diamond winner, five gold winners and seven silver winners based on excellence in one, two or all three categories: Technological advancement, responsible packaging and enhanced user experience. The awards were presented during a ceremony in Wilmington, DE, on May 14.
“The winners demonstrated the power of integrating precision engineering, design and technology in a way that brings multi-sensorial yet functional packaging to delight consumers,” according to Yasmin Siddiqi, DuPont Packaging Awards Program Leader. That's the complicated part. The simplicity lies in the finished product—packaging designs that add intuitive functionality in a way that is both simple and meaningful for the user, said David Luttenberger, CPP, Global Packaging Director, Mintel Group Ltd., and lead judge. “There’s frequently a lot of technology behind seemingly simple designs, but when you can design packaging in a way that resolves an issue and is intuitive to use, that’s value,” said Luttenberger.