Viewpoint: Should your firm use social media?


I recently traded e-mails with Craig Carrel, president of Team 1 Plastics Inc., an Albion, Mich., injection molder, about why he’s using social media, including a blog that he updates personally.

His blog is called “Plastics Pipeline,” and he offers some great food for thought. Carrel first became interested in social media when his company was working with the state of Michigan to upgrade its website and ...
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