UNITED ARAB EMIRATES: Bridgestone Park opens at Jafza

Bridgestone Park was formally inaugurated by Ibrahim Mohamed Al Janahi, Deputy CEO of Jafza, and Talal Al Hashimi, Managing Director - Economic Zones World (EZW) - UAE Region; also present at the opening ceremony were Kunitoshi Takeda, Vice President Asia Pacific, China, Russia, Middle East and Africa Tyre Operations, Bridgestone Corporation; Shoichi Sakuma, President, Bridgestone Middle East and Africa; as well as senior officials from Jafza and Bridgestone's local business partners.

The new Bridgestone Park includes a training facility serving the Middle East and Africa (MEA) region. The Training Center will be used by Bridgestone employees, distributors, and business partners across MEA to develop and enhance their knowledge and skills.  Through the center, Bridgestone is keen to increase professional training standards and take learning and acquiring knowledge to a higher level.

Bridgestone Park features a FirstStop retail store - Bridgestone's passenger car service center; the Truck and Bus Tyre Service Center (BTTC); and a Bandag Learning Center, which specialises in retread training. The FirstStop, BTTC, and Bandag Learning Center facilities at Bridgestone Park will be used as models to educate and train regional business partners as these new Bridgestone brands and services are introduced across the region.

Bridgestone Park is an extension of the company's long-standing business in the Middle East and Africa and is operated by BSMEA, Bridgestone's Headquarters for the MEA region, based in Dubai.

Source: Daily "Khaleej Times", Dubai, & Daily "Emirates 24/7", Dubai; 22 Jan 2013

(Syed Rashid Ali, Karachi, Pakistan)