The Girl with the Dragon Tattoo' eye-catching packaging sparks confusion


The packaging community was buzzing about "The Girl with the Dragon Tattoo." Not because people just couldn't wait to watch the American take on the best-selling book, but because the polycarbonate disc's decoration, or lack thereof, caused quite a bit of turmoil.

Sony Pictures designed the recently released DVD to look like a pirated copy, with the film's title written in a black marker on a blank disk. The idea behind this packaging marketing ploy was an apparent nod to the movie's character Lisbeth Salander, an expert computer hacker.
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