Tetra Pak: Environment is big factor in consumers’ purchasing decisions


According to the results of a global survey carried out by Tetra Pak (Lund, Sweden) among some 6,000 consumers across 12 different countries, more than three-quarters of those questioned claimed that environmentally sound packaging has an influence on the beverage brand they buy.

Tetra Pak has been conducting its biannual Environment Research survey since 2005. Next to 6,000 consumers, in a parallel survey the 2015 edition also polled more than 200 food industry stakeholders from around the world. The countries included in the study were: Brazil, China, France, Germany, Japan, India, Russia, South Africa, Sweden, Turkey, UK and USA.

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