Sustainability and innovation are key differentiators at DSM Dyneema, CEO says

For Gerard de Reuver, CEO at DSM Dyneema, meeting the challenges of today's business climate - creating advantages, delivering solutions, complying with legislation and meeting consumer demand - is all about innovation.

"Innovation is an important part of why I'm with this company," he said. "If you talk about this product with somebody who knows nothing about the product itself, everybody gets excited; because the beautiful thing is, the product triggers all kinds of new application thoughts, ideas and people get excited about that. And if they get excited, they have energy and they get positive, and that's what you have in this company."...

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