While Starbucks is known for its iconic paper cups, the coffee giant recently turned to plastics to help support its sustainability efforts.
Jim Hanna, director of environmental impact for Starbucks, told PlasticsToday that the Seattle-based coffee giant's $1 reusable plastic cups, which resemble the paper cups all the way down to the company's logo, were launched as a way to reduce the company's environmental footprint.
"The world has struggled to reduce single-serve packaging for decades, this is not a new issue," he said. "What Starbucks has the ability to do is test new concepts and we have the ability to do direct research with customers. The reusable cups are one piece of a broad strategy." ...