Have you ever walked up to a trash bin and a recycling bin and felt confused on what goes where? Even if you work with plastics in some shape or another on a day-to-day basis, the answer is probably yes. But don't feel sheepish; you're not the only one.
The confusion at recycling bins inspired Michelle "Mitch" Hedlund to think of an innovative idea that could change the recycling game for good. While working in the sustainability field, she would meet with various companies and each one had the same issue: recycling was not working.