Premium brand, recycled bottle for Nestlé Waters


Nestlé Waters North America's newest bottled water, Resource spring water, which is packaged with 50% recycled PET, is now available to retailers across the U.S. The bottle is offered in 700mL and 1L single-serve bottles and six-packs.

The company conducted a trial launch of this product in 2012 in Southern California. Joe Wiggetman, general manager for Resource, said the bottles performed well to-date and delivered the margins that retailers were looking for in the bottled water category.

While Nestlé Waters North America is estimated to have about a 41% share of the PET bottled water category and seven of the top 10 bottled water brands in the U.S., the company didn't have a presence in the premium bottled water category.
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