Last month, condiments brand owner Heinz announced it would specify The Coca-Cola Company's plant-based plastic bottle to package its ketchup in the U.S. and then expand its use worldwide. At an upcoming conference scheduled for this June in NYC, Heinz's VP for packaging R&D/innovation will explain his company's reasons for the transition to the non-traditional material.
Michael Okoroafor of Heinz will make the keynote presentation at the new event, BioPlastek 2011 Forum on Bioplastics Today and Tomorrow. The Forum will take place on June 27-29, 2011 at The Waldorf-Astoria in New York City. The title of Okoroafor's presentation will be "Leveraging Creative Biobased Packaging to Drive Brand Differentiation." ...