K 2013 – A Resounding Success
Düsseldorf, 23 October 2013 – The plastics and rubber machinery manufacturers enjoyed great feedback and excellent business contacts from visitors from throughout the world. According to Ulrich Reifenhäuser, Chairman of the VDMA Plastics and Rubber Machinery Association, demand from China, South-East Asia and the USA was extremely positive. An unexpected number of specific projects were discussed and some already prepared deals were even signed during the K trade fair. The sector– says Reifenhäuser – is now looking to 2014 with optimism.
The VDMA sustainability initiative “Blue Competence” also met with a good response. Questions focusing on energy and resource efficiency were particularly at the forefront of discussions. The initiative “Das blaue Pferd” (“The blue horse”) at Heinrich-Heine-Platz also generated a positive response, both amongst Düsseldorf residents and on the media scene. Many visitors to the pavilion welcomed the fact that the sector was presented on site with sustainable solutions in plastic processing and recycling. Opening the special show at K 2013, Joschka Fischer also particularly praised the sustainability initiative.