New consortium tries to unwrap best ways to recycle shrink labels


Full-wrap shrink labels continue to grow in popularity with brands.

"The labels do a great job of catching the consumer's eye," Holli Whitt, market development manager, sustainability for specialty plastics for Eastman Chemical told PlasticsToday. "They allow brands to create unique packages and bring great shelf awareness, which really lends itself to good brand loyalty."

It appears there is no shrinkage in sight for the increasingly popular labels. A PlasticsToday article in 2012 reported that William Llewellyn, VP and senior counsel for Alexander Watson Associates, said while sleeve labels represent only 15% of the total market for labels globally in 2011, it's the fastest growing segment in the world....
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