Millennials are driving alternative wine packaging formats


Demand for wine packaging in the U.S. is forecasted to reach $2.9 billion in 2019, with an increase of 4.4% annually, according to a recent report from The Freedonia Group (Cleveland, OH). Growth will benefit from steady favorable gains in domestic wine consumption and production and increases in disposable personal income among millennials. Another contributing factor is that in the U.S. wine is becoming a common staple during meals at home rather than a beverage ordered out at restaurants or special events.

While glass is still the dominant packaging preference, it will continue to lose market share to a wide range of alternative package formats. In addition to bag-in-box packaging, other containers that are growing in popularity include plastic bottles, plastic cups and goblets, aseptic cartons, pouches and cans, due to performance features, product differentiation capability, and appeal to younger consumers, who are less attached to wine traditions than traditionalists and wine connoisseurs.
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