Method (San Francisco, CA), the leading innovator in premium, eco-friendly household and personal care products, has launched a major breakthrough in the laundry category by introducing its new 4X Concentrated Detergent product in a 53-oz polyethylene terephthalate (PET) bottle containing 100% post-consumer recycled (PCR) PET resin from Amcor Rigid Plastics (Ann Arbor, MI).
The industry’s first liquid laundry bottle made from 100% PCR PET aims to increase visibility on the shelf with its sleek, transparent container.
Well-known for its brightly colored hand wash and all-purpose cleaning formulations displayed in clear PET bottles, Method has broken new ground in the liquid laundry detergent aisle, according to Joe Hunter, Director of Packaging for Method. “This new PET offering in the liquid laundry segment resonates with the rest of our brand portfolio in hand wash and all-purpose cleaners,” said Hunter. “This is an important achievement in a market that has previously been predominately limited to opaque high-density polyethylene (HDPE) containers.”