KraussMaffei buoys individual brands, builds business unity


New ownership, new technology, and a new strategy to more closely meld business operations, if not brands, were emphasized by KraussMaffei at Fakuma 2012. "We can say that we have a unified company globally, but maintain individual brands," explained KraussMaffei CEO Jan Siebert.

In addition to combining business operations of its KraussMaffei and Netstal brands in China, Brazil, and most recently, the U.S., the company, which was acquired by Canadian private equity firm Onex three weeks prior to Fakuma (Oct. 15-19; Friedrichshafen, Germany) on Sept. 26, will be integrating much of its back-office operations, including adoption of a common ERP system.

Siebert, who succeeded Dietmar Straub as CEO in January, told PlasticsToday that the goal to unify company wide ERP platforms, going from the five it currently uses across its Netstal, Berstorff, polyurethane, and KraussMaffei units, is "ambitious but achievable," under its self designated two-and-a-half-year timeline. It also reflects a larger attempt to more fully integrate the disparate firms and technologies, without diluting their powerful brands.

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