KOREA (SOUTH): Tire makers shift focus toward UHP tires

Hankook Tire released two new UHP tires plus Korea's first UHP tire for SUVs. Michelin Korea also marketed UHP tires for high-performance luxury super cars such as Porsche and Ferrari. As a variety of high-performance vehicles are poured into the market, the demand for UHP tires which can bolster the performance of such super cars, is growing as well.

Thanks to the increase in demand for UHP tires, their share in total sales of tire makers is on an upward trend. For Hankook Tire, for example, the share of UHP tires in its total sales rose to 29 % in the first quarter of this year, up 7.6 % from a year ago.

Source: "The Korea Economic Daily”, Seoul; 7 June 2014
(Syed Rashid Ali, Karachi, Pakistan)