Werner M. Dornscheidt, President and CEO, Messe Düsseldorf

Industry looking forward to its flagship trade fair

Werner M. Dornscheidt
President and CEO, Messe Düsseldorf

The year 2010 – the K year – has begun, and on behalf of the entire trade fair team, I wish you every success in tackling the challenges ahead. The coming months will show whether we have managed to come up with ideas and actions that can counteract the global financial and economic crisis and bring lasting success. We are beginning to see the first signs of light at the end of the tunnel. It is too early to tell whether this really is the turnaround, and we should not and will not pin our hopes on it. However – and I believe I can speak for everyone in the international plastics and rubber industry in saying this – we have regained our confidence in the reliability of economic mechanisms and we are beginning to see once more where our own strengths lie.

The industry has been experiencing very tough times over the past months, and the flood of bad news has tended to swamp the few items of good news. But there is good news to tell – about plastics processors who are reporting a surprisingly brisk upswing in demand, and machine manufacturers and raw materials producers who have at last begun moving beyond the project discussion stage to working on the fulfilment of actual contracts. And best of all: the industry’s tremendous innovative drive has lost none of its momentum in the crisis. Quite the contrary, in fact. Many businesses have been stepping up their innovation efforts, reviewing long-established practices, and expanding their technology base in order to emerge from this difficult situation even better equipped than before to compete on the global markets. And above all, to meet their customers’ needs more precisely and to generate new potentials. Innovations shape the future of plastics technology.

Nowhere will this be so much in evidence this year as at the K Düsseldorf, which will bring together plastics and rubber experts from all over the world from 27 October to 3 November. The industry is looking forward to its flagship trade fair with great anticipation – already today K 2010 exhibitors are working hard to prepare for this event, because every company naturally wants to stand out with its innovations. Especially as we all hope that by the time the K comes around, the incipient signs of economic recovery will have developed into a substantial and lasting upswing. I am confident that the year 2010 will bring encouraging signs for the global plastics industry. On that note, I wish you all busy and successful months – until we meet in October at the K 2010 in Düsseldorf!