How2Recycle label coming soon to a package near you


Sometimes the name for a new product or initiative doesn't explain well what it actually offers. This is not the case for the How2Recycle Label, which, as you can tell by the name, aims to offer a straightforward way of communicating to consumers how to recycle packaging.

This initiative began in 2008 by GreenBlue and its Sustainable Packaging Coalition (SPC) in an effort to reduce confusion by creating a clear, well-understood, and nationally harmonized label that enables the industry to convey to consumers how to recycle a package. The How2Recycle Label program started off with a soft launch and brands such as General Mills, Target and Seventh Generation are now using the label on some of its products.
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