Green Matter: BASF is brewing up a broader bio strategy, starting with K 2013

Not all that long ago, the interest of Germany's chemical giants such as BASF, Bayer or Evonik in green chemicals and biopolymers could be described as tepid at best. Although developments in the area were followed, and a product or two developed in order not to completely miss the boat, were it ultimately to set sail, it was, as one sales manager put it: "Not where our business is." Attitudes, however, can change quickly. " "BASF intends to further expand its position in a market that is growing by more than 20% every year," Martin Brudermüller, Vice Chairman of the Board of Executive Directors of BASF said at the company's pre-K 2013 press conference.