Glif iPhone accessory highlights new product funding, development model


iPhone accessories can be big business, a fact not lost on two entrepreneurs who devised an injection molded tripod/kickstand for Apple's ubiquitous digital device and were quickly inundated with startup funding. Thomas Gerhardt and Dan Provost developed the Glif when they "realized the iPhone 4 is literally the best camera we've ever owned." The phone has the ability to record HD video and offer high-dynamic range photography, but its design is such that it can't have the same threaded insert normally found in cameras that allow them to be securely mounted to a tripod.

In addition allowing users to mount their iPhone to a standard tripod, the Glif also acts as a kickstand to prop an iPhone up at a variety of angles and orientations. Provost and Gerhardt say the combined capabilities the Glif offers include hands-free FaceTiming, watching videos, making movies, and using the device as an alarm clock, among others.

The developers turned to online startup funding platform, Kickstarter, to generate the funds necessary for tooling, as they decided early on to have the devices injection molded. Kickstarter allows users to propose a project ranging from a film to a gadget and follows an "all or nothing funding" model...
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