Recycling company TerraCycle (Trenton, NJ) and Fonterra Brands New Zealand (FBNZ) have partnered to create the Fonterra Pouch Brigade, which is a free recycling program for Anchor Uno pouches or any other yogurt pouches. New Zealanders are now able to collect yogurt pouches and send them directly to TerraCycle, at no cost, where they will be upcycled into children’s pencil cases, or recycled into new products such as chairs and park benches.
In a statement, Fonterra Environmental Manager Nic Bishop mentioned that FBNZ took the decision to recycle pouches to make products more useful to the communities. The idea came about when it was preparing to launch its kid's yogurt Anchor Uno in a pouch format. The company also realized it was difficult for consumers to recycle the packaging.