Design trends in automotive interiors

Fürth/Germany, 9 October 2013: The supplier of surface finishing products, Leonhard Kurz, will be presenting its latest designs for automotive interiors at K 2013. The main highlights will be novel metallized effects, and wood designs with structured surfaces, for example open-pored, partially matte-finished wood designs, and real-metal coatings with shimmering and tactile structures. The real-chrome coating process enables the production of a wide variety of metallic tones that convey a luxurious character. These can be further combined with structured wood or metallic designs to create attractive contrasts.

Besides combining visual and tactile design elements, the designers at Kurz have also been focusing on the megatrend of individualization. "The importance of the interior design of a car is increasingly being recognized. The interior needs to meet the requirements of a wide variety of target Groups,” reports Bernd Herrmann, Design Manager at Kurz. "Future mobility types, for example Greenovator, Family Cruiser, Silver Driver or Global Jet Setter, make different demands on their surroundings. Characteristics such as design and luxuriousness, comfort, ease-of-use, eco friendliness, sustainability, and smart products at affordable prices are gaining in importance,” says Herrmann. "People spend a lot of time in their cars and expect not only good functionality but also a cosy environment. Visual effects alone are often no longer sufficient to fulfil these requirements, which is why tactile elements are increasingly being integrated into the surface design. The latest product lines from Kurz go a step further with the integration of electronics into decorative components, all achieved in a single process step,” explains Herrmann.

Visit the Kurz booth A19 in Hall 5 to experience for yourself the exceptional tactility, appearance and functionality of these new surfaces.