BASF launches new polyurethanes online resource in Asia Pacific

"The demand for PU products and services has risen to unprecedented levels across a wide range of industries and applications. Customers increasingly require useful, up-to-date information on polyurethanes, and how BASF can provide solutions that are customised to their needs," said Dr. Melanie Maas-Brunner, Senior Vice President, BASF Polyurethanes Asia Pacific. "With this online presence, we can further strengthen our support to the polyurethanes industry with easy, instant access to the full breadth of our polyurethanes portfolio.”
The new site is distinguished with a number of features to provide visitors with a lively, interactive and informative experience:
  • Market-focused segmentations - Customers from different industries including appliance, automotive, building and construction, electrics, beddings and furniture as well as sports & leisure can find out how BASF's Polyurethane Solutions can optimise applications in their sectors with enhanced benefits.

  • Interactive flash animations - This feature provides the visitors with a virtual experience to explore BASF PU applications in the automotive and building construction sectors.

  • Worldwide contacts - The animated global map allows visitors to find the closest contacts regarding customer services across the comprehensive network of worldwide production sites and system houses in the Asia Pacific region and globally.