As AM evolves, so does RedEye’s business model


When Stratasys launched RedEye On Demand, a digital manufacturing service on Oct. 17, 2005, it was done with much fanfare, including ringing the bell on Wall Street. At that time, the process had progressed from its “rapid prototyping” status to being called rapid manufacturing. Its business model was based on quick-turn prototype parts using Stratasys’ patented Fuse Deposition Modeling (FDM) process.

Today, the company’s evolution reflects the changing demands of manufacturing, specifically that of moldmaking’s role in product development. According to Jeff Hanson, business development manager for RedEye, customers were moving away from just visual, conceptual prototype parts to functional models and end-use parts....
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