Amazon's battle against wire ties and plastic clamshells continues

All of the recent news coverage about online retailer giant Amazon has focused on the concept of delivery drones. But lost in all the futuristic and sci-fi talk, is Amazon's battle against what it calls, "annoying wire ties and plastic clamshells."

Amazon recently announced that its frustration-free packaging initiative, a multi-year effort to offer products without hermetically sealed clamshell cases and plastic-coated steel-wire ties, now offers more than 200,000 items, up from 19 when the initiative was launched five years ago. The company claims that in an effort to alleviate the frustration many people experience when opening toys and electronics, Amazon works with manufacturers to deliver products inside smaller, easy-to-open, recyclable cardboard boxes that reduce the overall amount of packaging used while still protecting what's inside....

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