Strategic market development
The Kunststoff-Institut supports you in your quest for company- wide strategic market growth, where the emphasis may be on identifying new markets or market segments and/or practical possibilities to reinforce current markets. Here, a targeted analysis of strengths and weaknesses should not only succeed in highlighting prospects for new markets/products but also help ensure or nurture innovative leadership.
Thorough market assessments, with trends and competitive situations included in the analysis. An integrated approach should help ensure existing processes/ sequences are optimized as well as the formation of a strategy.
Strategic market growth topics include:
Analysis of markets, competitors, trends
Analysis of existing processes and assessment of new production processes
Networks and partnerships
Technology scouting, technology transfer
Benchmarking, round robin tests