The Freedonia analysts expect alumina trihydrate, the leading flame retardant product by volume, to post above average gains in demand through 2016, driven by trends toward non-halogenated chemicals. Even more rapid advances, however, are forecast for boron compounds, driven largely by the increased demand for cellulosic insulation in building construction. Above average growth is also anticipated for phosphorus compounds and other flame retardants such as magnesium hydroxide, which feature favorable environmental and health profiles. Although brominated flame retardants are being phased out of a number of applications, demand for these products will remain solid, supported by the development of new, more environmentally friendly types. Electrical and electronics applications were the leading market for flame retardants in 2011, accounting for one-quarter of total demand.