Perhaps more than any other alcoholic beverage, the packaging used for wine was often viewed as an indicator of quality. Heavy, glass bottles were the norm and served the wine industry for hundreds of years.
However, environmental and economic concerns have encouraged some in the industry to shed some packaging weight.
The Liquor Control Board of Ontario (LCBO) is one of the largest buyers of wine in the world. Last year, the group announced bottles of wine that sell for less than $15 must weigh less than 420g, which is about 20% lighter than a standard bottle of wine, starting January 1, 2013.