As soon as everyone puts away the turkey and stuffing leftovers, all attention is now on the holiday season. And it looks like 'green' gifts are on the lists of holiday shoppers this season.
According to a recent survey conducted online in November among over 2,000 U.S. adults by Harris Poll on behalf of the Institute of Scrap Recycling Industries (ISRI), two-thirds (66%) of Americans say they look for information on whether or not the product is made from recycled materials when making a purchase. Furthermore, Americans would be willing to spend 13% more, on average, on a product if it was fully recyclable (i.e., all parts of the item could be recycled), and an average of 10% more for a product if they knew it was made of recycled materials.
ISRI believes that this trend could help manufacturers increase profits with recyclable products. "The data shows that design for recycling not only benefits the environment and saves energy, but can increase a company's bottom line," said Robin Wiener, president of ISRI. "Consumers look for and are demanding more information about a product's recyclability. Manufacturers that create products with recycling in mind can gain a significant edge over their competitors."