A new technology from Dow Polyurethanes is overcoming this challenge and enabling a more washable memory foam pillow. "Our new polyurethane technology allows a cleaner, cooler and more comfortable sleep enabled by a larger cell structure that, when washed in a front-loading machine, can be washed and machine dried while keeping the superior foam mechanical properties, said Alan Robinson, marketing manager, Consumer Comfort for Dow Polyurethanes. "This is truly a first for memory foam pillows. An added benefit of the viscoelastic polyurethane foam cell structure is additional airflow properties, says the company. "With the open cell structure we're able to achieve with our Voralux component system, people can enjoy a cooler' pillow as the structure allows for better airflow. Research has proven that a cooler sleep environment reduces tossing and turning, which results in a healthier and more restful sleep, added Robinson. The washable pillows will be on display at Dow's hospitality center at the CPI Polyurethanes Technical Conference from 22 - 24 September 2014 at the Gaylord Texan Resort and Convention Center in Dallas, TX, USA.