Clear polymer labels have long been used in self adhesive-based labels when brand owners prefer to showcase the product inside the package rather than just the package itself. Now, brand owners can choose a clear in-mold label from printing company Verstraete. The company’s newest super-transparent film makes creative innovations possible in a variety of IML applications, including leaving sections of the label clear to create a “no-label” look.
Until recently, the potential of a super-transparent solution appeared to be limited because the technology involved using a primer in combination with a UV lacquer. That resulted in a portion of the film’s original transparency being lost. This process was also complicated and expensive. Verstraete announced that it has overcome these obstacles....