Unique plastics design enables life-saving deliveries in Africa

Coca-Cola is arguably one of the most ubiquitous manmade substances on the planet.

A British aid worker in sub-Saharan Africa had the ingenious insight that medicines vital to the health of young children could be piggybacked on to the Coca-Cola distribution network.

"The idea that Coca-Cola gets everywhere but essential medicines don't and that these medicines could hitch a ride in Coca-Cola crates is a very powerful one," says Simon Berry, who is a former British Aid worker in northern Zambia. "I was struck by the fact that I could get a Coca virtually anywhere--a cold CocaCola--yet at the same time one in seven children did not reach their fifth birthday, often because of dehydration."...

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