As the best athletes in the world compete for the gold, a plastic bag battle continues to rage.
A London-based grassroots campaign had hopes that a plastic bag ban at the London 2012 Olympics would help earn a gold medal in sustainability.
The group, called Greener Upon Thames, launched its campaign in 2010 to ban plastic bags at the London Olympics. The campaign was packed by high-profile names, which included Richard Branson and British fashion designer Vivienne Westwood.
The London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) had announced plans for London 2012 to become the first sustainable games.
Zac Goldman, co-founder of Greener Upon Thames, said for the games to be truly sustainable, plastic bags should be banned....