U.S. stand-up pouches continuing growth path

A new report from PCI Films Consulting Ltd. claims that the U.S. stand-up pouch market has seen dramatic growth over the past five years, increasing by 50% in unit volume terms to approaching 17 billion units in 2013. Beverages and pet food are the largest end use categories, each accounting for one-third of demand, closely followed by human food applications with around 30% share.

Stimulating the recent growth in pouches has been the drive to replace plastic and glass bottles and cans, packaging cost reduction and consumer convenience. In its new report on the stand-up pouch market, PCI forecasts that U.S. demand for pouches will continue to grow by around 7% to reach nearly 24 billion units in 2018, at least twice as fast as volume growth expected in the U.S. flexible packaging market as a whole.

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